The Truth About Top LinkedIn Profiles

Buzzworthy in Brand Positioning

A warm welcome to 304 performers who joined The Buzzworthy Brands community since last week!

I'm not going to lie, Some days, I wake up wondering if I should just start selling overpriced avocado toast as a premium lifestyle product.

But then I remember the power of a personal brand that's not just built on selling stuff, but on creating a BUZZ that's impossible to ignore.

One thing remains consistent: my commitment to helping you create a LinkedIn profile that screams "HIRE ME!" or "WORK WITH ME!" or even "GIVE ME ALL YOUR MONEY!" (Okay, maybe not that last one, but you get the idea.)

Here's the deal: your LinkedIn profile is your digital handshake, your first impression, your virtual business card. It's your chance to make some serious BUZZ. So, let's cut the fluff and get down to the nitty-gritty of building a profile that attracts more business than a bee to honey.

And, no it’s not about:

  • what exact hour of the day you post at

  • how fast you are in commenting on top creators’ posts

  • how many reshares of viral posts you have on your profile

  • writing aimlessly 50+ comments per day

  • connecting with everyone

  • or sending “personalized” DMs

1. The BUZZworthy Headline:

(no, it’s not your job title)

Forget the boring "I'm a results-oriented professional with a passion for excellence." Snooze.

Instead, inject your personality into your bio.

  • Tell a story, share a quirky fact, or drop a witty one-liner.

  • Make it memorable, make it authentic, and make it BUZZworthy.

Here’s how:

2. The Visual BUZZ:

Hear this: on average, people spend 7 full minutes just looking at your banner on LinkedIn! 7 full minutes!!!!

That’s more than looking at any other details in your profile (I bet you thought they would look at your experience section, sigh).

What do you want them to look at when they land on your profile? A landscape version of your desktop picture from 10 years ago, or… a clear message of why they should pay attention to you?

Options, options…

Let me make this even easier for you: get 5 ready to use LinkedIn Banners, for free, here. Just so you know, all you need to do is to put on your name and call to action on it.

3. Strategy:

The key to growth is not in posting more, or following a certain template. It’s in planning smarter.

Strategic planning is your hidden growth lever. It's the secret sauce that sets successful LinkedIn profiles apart from the rest. So, take a step back, and ask yourself:

  • Who do I want to attract and engage with?

  • What do I want to be known for on LinkedIn?

  • What sets me apart from others in my industry?

    Answer these questions, and you'll be well on your way to creating a LinkedIn strategy that drives real results.

Here’s some more on this that might help you:

BUZZ Bonus Tip: Find Your LinkedIn Lingo

Yes, it's time to get linguistically loud! Every great brand has a catchphrase, and yours is no exception. Think of it as your digital handshake, your way of saying, "Hey, we're in this together!"

For me, it's "BUZZ." Simple, snappy, and straight to the point. And you recognise me for it anywhere I go.

Now, answer this honestly:

Are you tired of your LinkedIn profile being as exciting as a beige cubicle? Do you wish you could transform your network into a thriving hive of BUZZing activity?

Well, honey, you've come to the right beekeeper! 🐝

I've got a secret formula for you – a way to make your LinkedIn profile so magnetic that it'll attract not just connections, but paying clients too!

Picture this: Your inbox overflowing with messages from people eager to work with you. Your calendar booked solid with high-value meetings. And your bank account… well, let's just say it's BUZZing too!

The best part? You don't need to be a social media guru or a marketing mastermind to achieve this. You just need a little guidance from yours truly, the Queen Bee of LinkedIn BUZZ.

The investment is just $47 so you can benefit from it all and still be able to buy your favorite (healthy) sandwich today – for a LinkedIn makeover that could change your life.

But wait, there's more! As a special bonus for my email pals, the first 5 to sign up will get a personal 15-minute consultation with yours truly (worth $450).

That's right, we'll dive into your profile, your brand, and your BUZZ, and make it absolutely irresistible. 🎁

Interested? I thought so. Click here to reserve your spot and get ready to BUZZ your way to LinkedIn success.

Ultimately, the goal is to get to a top brand that gets you the life you want to live.

Beyond DeadlinesTactics for Planning

P.S. On that note, here is a post that many reached out to say it was eye opening for them this week:​

P.P.S. I also woke up to this feature in Entrepreneur today. Read the full article here.

Also, I get asked all the time which newsletter tool I recommend. Hands down, Beehiiv. (Sign up with this link and you’ll get a special bonus.)

Till next time!

Buzz out.

Subscribe to keep reading

This content is free, but you must be subscribed to LinkedIn Brand Accelerator to continue reading.

Already a subscriber?Sign In.Not now

Join the conversation

or to participate.