Buzzworthy in Content That Converts

Transform Your Content Strategy + My Secret Sauce for Engagement!


🌟 Transform Your Content Strategy + My Secret Sauce for Engagement!

Welcome to The Buzzworthy Brands, your weekly guide to an influential brand and wealthy lifestyle online.

Struggling to make your content pop? Wondering why some posts light up the internet while others fizzle out? I've been there, tinkering in the content lab, and guess what? I've concocted a formula that’s part alchemy, part science, and it's pure gold.

Today's brew? A magical mix of storytelling, client transformations, and the three types of evergreen content that will have your audience coming back for more.

Part 1: The Magic of Client Transformation Stories

Imagine reading a story so compelling it makes you want to jump out of your seat and shout, "I need that in my life!" That's the power of a good client transformation story.

Btw— lots of love for today’s sponsor, Aware.

Have you heard of the latest tool for LinkedIn creators?

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The preferred alternative to Taplio.

Aware makes it easier for you to create social media posts and engage with your target audience. (They give you access to a bunch of analytics and, my favorite, a sneak peek into your best leads too.)

Learn how Aware can grow your brand on LinkedIn here.

Here’s how to spin this yarn:

  1. The Hook: "Ever seen a caterpillar turn into a butterfly? Let me tell you about Sam..."

  2. The Struggle: Dive deep into the abyss with Sam, detailing the challenges faced.

  3. The Wizardry: Share the spells you cast together to tackle those dragons.

  4. The New Dawn: Revel in the glory of victory, with hard stats and heartfelt testimonials to show for it.

  5. The Call to Adventure: Nudge your readers to start their own quests with you.

Part 2: Crafting Content That Sticks

Content ideas are like stars in the sky – endless if you know where to look. Keep a ‘magic journal’ (or, you know, a note on your phone) to jot down every spark of inspiration:

  • That genius advice you gave on a Zoom call.

  • The workflow that saved a client's digital presence.

  • A quirky take on an industry trend that made your team laugh.

The Trinity of Content Mastery:

  1. Broad Posts: Your bread and butter. Share tales, tips, and tricks that speak to the heart and funny bone of a wider audience. Think "The day I realized my dog understood SEO better than most marketers."

Here's how I do it:


2. Authority Posts: Your chance to wear the robe and wield the staff. Dive into case studies, share behind-the-scenes of your process, or drop wisdom nuggets from your experience. "How switching to biodegradable packaging tripled our client's customer loyalty."

What to post about here?:

  • Your processes

  • Client/customer stories

  • Lessons you’ve learned from experience in your industry

You may notice overall lower engagement on these posts, but that’s fine! You’re not trying to reach everyone. You’re trying to reach the right person (your ideal target audience)

Here's how I do it:

3. Promotional Posts: The subtle art of saying, "Hey, I’m awesome, and here’s why you should work with me." Wrap your offer in a story or a result that makes your reader think, "Take my money!" "Join the ranks of businesses transforming from overlooked to overbooked."

Pickle RoomsStories for Startups & Entrepreneurs

But you want to do it tastefully.

The easiest way to promote your business without looking like you’re selling is by providing value first, then making an ask.

You can do this by:

  1. Showing your case studies, results, and clients’ stories.

  2. Breaking down how you got them the results.

  3. Mentioning that you can do the same for a potential prospect reading your post - with a call to action to DM you, go to your landing page, etc.

You may get lower reach and engagement on these posts, but it doesn’t matter!

We’re not looking for reach. We’re looking to reach the right person!

Here are examples of my Promotional Posts:

Or, sometimes, you want to be very clear with what you do:

How many of each type should you post?

The majority of your posts should be broad or authoritative.

Think of it like:

  • 80% of your posts are value

  • 20% of your posts are selling

So, if you post 5 times a week (once daily, Monday - Friday), then 4 of the 5 posts should be value posts, and 1 should be promotional.

But Wait, There’s More: Visuals!

The best-pe

forming content right now is highly visual content.

Humans are highly visual creatures, so images capture attention more effectively than words. A picture paints a thousand words, and in the digital age, it also gets a thousand likes. Infuse your posts with images, infographics, and maybe the odd meme that speaks louder than words.

Like this one:

How to Mix It All Together:

  • 80% Value, 20% Sales: Keep your audience enchanted with stories and insights, then sprinkle in your offers like fairy dust.

  • Capture Ideas on the Go: Your best ideas will hit you at the weirdest times. Be ready to capture them and turn your everyday into content gold.

  • Be Uniquely You: Your content should scream 'you' so loud that your audience can't help but listen. Share your journey, the lessons learned, and the victories won.

P.S. I can’t believe how quickly all my coaching spots in April booked up.

Thank you for trusting me. I can’t wait to meet with all of you in the coming weeks. If you’re considering becoming a thought leader on LinkedIn, book your clarity session now before all of May gets booked. You can read tons of client reviews here.

Also, I get asked all the time which newsletter tool I recommend. Hands down, Beehiiv. (Sign up with this link and you’ll get a special bonus.)

P.P.S. Sending a warm welcome to everyone who joined The Buzzworthy Brands community since last week!

Till next time,


Buzz out.

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