The Truth About What Will Make Your Personal Brand Grow

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Ever tried to catch a butterfly? The more you chase, the more they elude you. But stand still, and they might just come to you.

Personal branding is kind of like that.

You might think it's all about chasing big numbers - a million Twitter followers, a hundred thousand website visitors, or an email list that would fill a football stadium.

Sounds impressive, right?

Yet, in reality, it's as satisfying as trying to live off cotton candy. Sure, it's sweet, but it doesn't really fill you up.

These numbers are what we call vanity metrics. They might look good on paper, but they are as hollow as a chocolate Easter bunny.

What really matters in personal branding isn't the quantity, but the quality of your followers. It's not about how many people follow you, but how many engage with your content, sign up for your email list, or even buy your products or services.

Think of it like a concert. Would you rather perform to a packed stadium where no one listens, or a cozy room full of people hanging onto your every word?

So, how do you attract this quality audience?

Enter the Positioning Statement.

Imagine it as your personal brand's GPS, guiding every message you put out there. It's a clear statement about who you are, whom you serve, what your audience aspires to, and what you can offer them.

On a single page, ask and answer these four questions: