The secret to growing on LinkedIn

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Want to know a secret to getting more visibility on LinkedIn? It's not about having a perfect profile picture or a clever headline. It's about being intentional with your content.

Think about it: when was the last time you scrolled through your LinkedIn feed and saw a post that really resonated with you? Maybe it was a story about someone's struggle and triumph, or a tip that solved a problem you've been facing.

That's what I want to help you achieve with your own LinkedIn content. I want to show you how to create posts that spark meaningful conversations, attract new connections, and establish you as a thought leader in your industry.

The Power of "Micro-Storytelling"

One of my favorite strategies is something I call "micro-storytelling." It's about sharing a small, relatable anecdote that reveals a valuable lesson or insight. For example, I recently shared a post about how our perceptions define our reality (oops!). But instead of just sharing the bad perceptions, I shared what I learned from it, plus a strong visual that best represented it.

That post got over 20,000 impressions and more than 500 engagements. And it's because people could relate to the feeling of making a mistake, and appreciated the honesty and vulnerability.

3 Simple Ways to Boost Your Visibility

Here are three simple ways to boost your visibility on LinkedIn:

  1. Use the "3-2-1" formula: Share three interesting facts, two personal anecdotes, and one call-to-action in your next post. This will help you create a engaging and relatable content.

  2. Ask open-ended questions: Instead of asking yes/no questions, ask open-ended questions that encourage people to share their thoughts and experiences.

  3. Share your "behind-the-scenes": Give people a glimpse into your work, your process, or your daily routine. This will help people feel more connected to you and your brand.

Take Your LinkedIn Profile to the Next Level

Want to learn more strategies like these and get personalized feedback on your LinkedIn profile? Join me on a special webinar on June 14th, where I'll be auditing and providing feedback on YOUR LinkedIn profiles LIVE.

You'll get to see me analyze and improve real profiles, and learn how to apply these strategies to your own profile.

In this session, you'll:

  • Receive a live, personalized profile audit.

  • Learn strategies to optimize your entire profile.

  • Discover growth hacks to increase visibility and engagement.

  • Get your questions answered in a live Q&A.

And, as a special offer, you can get access to this webinar for just $97 $47. (50% off offer expires at midnight)

Or, if you're serious about taking your LinkedIn growth and personal branding to the next level, you can subscribe to my bi-weekly webinar series for just 30% of the regular entry ticket (Minimum 24 Live Webinars included).

Get Ready to Boost Your Visibility

Click the link below to learn more about the webinar and start creating content that resonates with your audience.

👉 Grab your spot for "Audit My LinkedIn Profile Live" 

👉 Or sign up for the Full Year Access Pass - 24 webinars included, full access for one year, at 70% off.

Looking forward to seeing you on June 14 and helping you unlock your LinkedIn potential!

Buzz out,


P.S. Seats are limited. Secure your spot now to receive personalized feedback that will get your LinkedIn profile to the top 1%!

P.P.S. Special thanks to our sponsor for the week, Opus.

Want to sponsor the next edition and get in front of 5,100+ leaders who grow their personal brand? Reply back here.

The secret to growing on LinkedIn in 2024

The secret to growing on LinkedIn in 2024

There's a rising demand for high-quality video content on LinkedIn. This presents a major opportunity for brands (and thought leaders) ready to step in.

Here’s how you can capitalize:

  1. Grab your company's existing video assets, like interviews or webinars

  2. Generate dozens of clips using OpusClip

  3. Schedule your whole month’s worth of video clips on LI using our new Calendar feature

  4. Reply to comments on your videos to foster your new connections

Want the full breakdown, with examples from companies like SaaStr and Chili Piper? Read it for free here

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