- LinkedIn Brand Accelerator
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- Building a Story Brand
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Since we were kids, we were used to appreciating and listening to stories. That’s why businesses that harness the power of stories improve their chances of success.
The basic structure of a story –
The character desires something, but that something is hard to get. That’s the problem.
When the character is on the verge of giving up, a guide appears.
This guide provides a plan and calls the character to take action.
The character then avoids failure and manages to get that something they initially desired.
No matter how fancy your website or social media is, if readers can’t immediately understand who you are, what you’re here to do, and why a customer should choose you instead of someone else, you’ll struggle to get new clients.
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The SB7 system breaks this structure into a template that can fit any business. Here’s the system:
[You can fill in the story template on mystorybrand.com. I do it by myself for every client I work with]
—> A character (hero)
—> has a problem (villain)
—> and meets a guide
—> who gives them a plan
—> and calls them to action
—> that ends in success and helps them avoid failure
Let’s see the story template in practice:
A character (Hero) —>
Spoiler alert: The hero of your brand’s story isn’t you.
It’s your customer.
Your brand is the guide who helps the hero overcome the challenge and get what they want.
Define what the hero wants the most.
One main desire.
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